STB pays tribute to Sabah vacationer guides

Revealed on: Tuesday, February 22, 2022

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Kota Kinabalu: The Sabah tourism business has come a good distance in offering guests with a protected, entertaining, and high-quality journey expertise by vacationer guiding.Even when confronted with adversity, native vacationer guides keep their resilience and optimism by contributing progressive concepts to drive and revitalise the state’s tourism exercise.
To stay related within the face of the Covid-19 pandemic, the Sabah Tourism Board (STB) has labored with the Sabah Vacationer Guides Affiliation (STGA) to reinvent journey excursions and experiences aimed toward each native markets and broader audiences by way of the Web.

This effort additionally consists of offering native vacationer guides with STB-sponsored On-line Guided Tour (OGT) programs, which began in October final yr, that can permit them to change into proficient in main digital excursions.
Whereas journey info is available on-line, STB Chief Govt Officer, Noredah Othman believed that vacationer guiding remains to be obligatory for giving travellers a greater understanding of locations, individuals, and tradition.
“The tourism business has been hit arduous by the pandemic. Nevertheless, even within the absence of vacationers, we should proceed to look forward and innovate to maintain tourism exercise going, and that is unattainable with out the help of our skilled tour guides.
“As there are nonetheless restrictions on journey, OGT is one of the simplest ways to indicate the world what Sabah has to supply. Subsequently, native guides are and have at all times been the proper advocates for our tourism as a result of they’re exceptional storytellers with the power to draw vacationers to go to Sabah,” mentioned Noredah.
She added collaboration within the ongoing digital tour demonstrating the significance of their position in selling Sabah by conveying tales about many subjects like historical past, World Warfare 2, conventional vegetation, wildlife, and even historic stone monuments, amongst others.
“As we have a good time Worldwide Vacationer Information Day 2022, Sabah Tourism expresses gratitude to native tour guides for his or her endless dedication and contribution to tourism promotion. At STB, we’re at all times able to assist our guides and STGA,” she mentioned.
Such helps embrace backing STGA in latest bidding to host the 2024 World Federation of Vacationer Information Associations Conference.


Though misplaced to Italy with a mere 4 votes, STGA nonetheless has managed to place Sabah on the world tourism map.
Sabah has about 1,200 licensed vacationer guides, with 650 of them being STGA members.
STGA President, Grace Leong mentioned vacationer guides are instrumental in selling tourism, stressing their commentaries or narration of locations are crucial in offering info to vacationers whereas on a guiding task.
“In Sabah, our tourism is predicated primarily on eco-tourism. And not using a vacationer information, vacationers won’t perceive or have minimal data of the locations visited, together with vegetation, wildlife, and tradition.
“Vacationer guides are certainly indispensable in Sabah tourism bundle…In collaboration with STB, the affiliation has performed digital strolling excursions and the continuing OGTs on Fb.
“This can support in selling Sabah because the vacation spot of selection globally. The OGTs have drawn 1000’s of viewers because the programme began on Jan 21 this yr,” she mentioned.
Moreover, she mentioned STGA helps to attach vacationer guides with numerous on-line platforms to allow them to earn an earnings by OGTs and complement this with in-person guiding when tourism doorways reopen.


“Sure, we’re resilient. Whereas a lot of our tour guides are actually working full-time or part-time in different jobs, we’re nonetheless ready for our worldwide border to reopen as soon as the pandemic has handed,” mentioned Grace.
Together with the Worldwide Vacationer Information Day on Monday (Feb 21), STB and STGA are additionally collaborating with the Universiti Malaysia Sabah (UMS) on an internet webinar specializing in “Restoration and Progress of Tourism: The Function of Vacationer Guides.” 
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